If your ads are getting few or no impressions, it’s time to optimize your feed for four key attributes:
Title, Description, Unique Product Identifiers, and Google Product Category.
Providing accurate information for these attributes is critical to Google serving your products appropriately
Titles should be keyword-rich, descriptive, and under 70 characters. For example, for apparel products you would want to include the brand, style, and gender (if applicable) of the product.
Optimize The Description In The Merchant Feed
The optimal description length is 500 characters, much shorter than the physical size limit of the field.
Use The Correct Google Product Category
Submit A Special Offer With A Promotion Feed
You have to request access to the beta for this, but by adding a special promotion to your feed, you can make your ad stand out
from all the others. This only works in the U.S. at this time.
Optimizing Quality Score For Shopping Ads
Google says you should not change product IDs after you have submitted them for the first time. This is because their Quality Score uses your product ID to maintain performance history about ads from each product in your merchant feed.
Title, Description, Unique Product Identifiers, and Google Product Category.
Providing accurate information for these attributes is critical to Google serving your products appropriately
Titles should be keyword-rich, descriptive, and under 70 characters. For example, for apparel products you would want to include the brand, style, and gender (if applicable) of the product.
Optimize The Description In The Merchant Feed
The optimal description length is 500 characters, much shorter than the physical size limit of the field.
- Like your product title, keep the description keyword-rich and product-specific. For products with variants
- (like clothing items that come in various colors), avoid listing the specifics of any of these variant products —
- simply state the product comes in other colors, materials, etc. This prevents the wrong product from showing.
- Use Correct Product Identifiers
- Unique Product Identifiers or UPIs are probably the most important attribute in your feed. There are three types of UPIs: GTIN, MPN, and Brand. For most products, you’ll need to submit two of the three types of UPIs.
Use The Correct Google Product Category
- Download the Google Product Taxonomy and make sure that every product has been given the most specific product category available.
- Products will still be approved with general categorizations, such as Apparel & Accessories > Clothing, but using the most specific
- category will allow Google to better group your product with other similar products.
Submit A Special Offer With A Promotion Feed
You have to request access to the beta for this, but by adding a special promotion to your feed, you can make your ad stand out
from all the others. This only works in the U.S. at this time.
Optimizing Quality Score For Shopping Ads
Google says you should not change product IDs after you have submitted them for the first time. This is because their Quality Score uses your product ID to maintain performance history about ads from each product in your merchant feed.
No comments:
Post a Comment